To be the leading Sales, Supply Chain and Distribution company in Africa


To place products across the country ensuring Affordability, Availability, Visibility and Accessibility within arm's reach of the consumer.


Think and plan long term
Always be fair to all concerned
Respect the laws of the land
Ensure a healthy and profitable business
Practice caring capitalism


With the aspiration of being an exceptional leader with global logistic network and highest level of service in FMCG trade, the Chanrai family started operations in Ghana. After over a century of presence in Ghana, the team unfortunately had to take the decision to close operations due to political and economic turmoil in 1970s. But even when things change, there are some things that do not! One amongst those is our determination to succeed. Holding on to the key commitment of serving people better, the company returned to Ghana in 1997 and since then has built a strong and sustainable business model making its mark as a premier supply chain management company.

We constantly evolved there by developing our knowledge and innovating new operating methods to provide our clients the highest quality services and best positive experiences. And few years later, Fareast Mercantile Co. Limited (FMCL) has established itself as a leading importer/distributor of branded foods, automotive tyres, FMCG and pharmaceuticals products. We always had the belief that we were heading in the right direction - we were always certain of who we want to be and what we want to achieve.

Along the journey, we’ve successfully partnered with MNCs and other world class corporations for marketing and distributing their products. We strategically invested in a branch network ably supported by skilled manpower, vehicles and infrastructure to ensure availability of products across the length and breadth of the country. Together with providing Ghanaian consumers with access to unique, high quality international brands, FMCL has successfully launched its own coffee brand “Arocafe”, taking it as a privilege to deliver the pure coffee produced in India that matches international standards, onto our consumer’s doorsteps!

in 7 Countries

Direct Employed 2500
and indirect 300

Global Brand

Serving over
200mn people


FMCL is a multi-faceted company distributing products that touch the lives of our Ghanaian consumers every day. Holding consumer’s commitment and loyalty is the paramount for our long-term success. With over 30 global brands in various categories viz breakfast cereals, biscuits, dairy products, alcoholic & non alcoholic beverages, personal care and more, we aim to bring everything in tune with our consumer demands.